Frequently Asked Questions
Common questions we get about RevGrowth OS and the Growth Catalyst
Who uses RevGrowth OS?
The majority of our clients are C-level business leaders looking for opportunities to grow and create competitive advantage. Some of our clients are investors and private equity firms who want to improve the organic growth of their portfolio companies.
How much time will the Growth Catalyst take?
The Growth Catalyst is a two-day process. It can be conducted in consecutive days, or it can spread a few days apart. We generally don't want recommend waiting more than two weeks between sessions. There’s no way for us to know how long it will take you to execute your growth strategy. However, most of our clients find they get highly organized and focused with our Growth Catalyst tools, and it tends to save them a lot of time in planning and execution. We have heard a wide range of improvement estimations, from 20-60%.
How can you promise so much value from a two-day process?
Over 25 years, we’ve created IP that allows us to package and deliver the process efficiently and effectively. What often takes companies weeks to do, we’ve refined into a process that takes just two days. You’re buying outcomes, not time, and that’s what the Growth Catalyst delivers for you.
What size companies benefit most from the Growth Catalyst?
We typically work with businesses ranging from $10 million to $100 million, but we have successfully run the Growth Catalyst for companies as small as $2 million, and as large as $4 billion. The only real parameter for the Growth Catalyst to be effective is for the client to have an established business and a business model based on repeat purchases.
Who from our team should participate in the Growth Catalyst?
That depends on your particular circumstances. We have run the Growth Catalyst for teams as small as two (CEO & CFO), and as large as 50 people covering multiple levels of management. How many people do you know for certain must buy into the plan? Alternately, there are often people in the business who may not have a “need to know” about certain issues, especially regarding the topic of exit strategies and enterprise value.
We already have a growth stratey and execution plan. Can we incorporate it with RevGrowth OS?
Yes. The Growth Catalyst is flexible and not dependent on any particular strategy, tactic, activity, or media.
How do other organizations use the Growth Catalyst?
There is no one single way to use the Growth Catalyst. Some companies benchmark their growth strategy once, and that’s it. Other companies do it on a quarterly basis and hire us to help them make continuous progress toward their goals. Still others hire us to jumpstart their growth program and get it generating revenue quickly.
When is the Growth Catalyst most successful?
We have seen the greatest success when management embeds the RevGrowth OS into their growth plan and assigns responsibility to key people. This systematically and progressively pushes toward best practice in areas that drive the financial performance of the company, both short- and long-term.
Is the Growth Catalyst ever unsuccessful?
We typically don't engange an organization if we think there is a possibility of that. In fact, in the couple hundred Growth Catalysts we've conducted, this has only happened twice. Both times were when the company didn't share accurate information and the numbers didn't make sense. On our side, we guarantee the value of your investment in the Growth Catalyst, and if for some reason we don’t deliver the value we agreed upon before we start, then we will fix it or refund your money.
Did you say that you have a guarantee?
Yes, we guarantee both the quality of our work and the value you receive. If we can’t help you identify a clear path showing you how a few 1% improvements will produce 20-40% annual growth in sales, profit, and company valuation, we will refund the full price of the Growth Catalyst.
Is the geography gap between un an issue?
Running the Growth Catalyst in a face-to-face environment is ideal, and we travel all over to do this. However, if for any reason this is not practical, we can do it via Zoom or MS Teams. We have successfully delivered the Growth Catalyst to clients in North America, South America, Europe, Asia, and Australia.
When can we start the Growth Catalyst?
It’s never too soon, and it’s never too late. If you execute the priority activities identified in the Growth Catalyst your business will grow, so why wait for additional sales? Lost time equals lost opportunity for growth, resulting in business and money lost to your competition.
Still have questions?
Your questions help us learn and improve, so feel free to ask anything. You can reach us any time from the contact form at the bottom of this page.
Is your business leaving money on the table?
How can you know for certain?
Our free, proprietary Growth Potential Score assessment provides key insights into your strengths, weaknesses, and specific areas to improve both short- and long-term growth. The assessment is free, remarkably thorough, and you get your results immediately.
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