RevGrowth OS: Close the Revenue-to-Value Gap
Revenue is not value. Close the Revenue-to-Value Gap.
Most companies chase revenue. The best ones engineer it into enterprise value that compounds.
RevGrowth OS benchmarks your growth strategy against more than 200 mid-market companies, then installs the operating system that closes the gap.
200+
Mid-market companies benchmarked
25
Growth drivers measured
6.8x
Growth spread, top quartile vs. bottom
38.6%
Annual growth, top quartile
A dollar of revenue is not a dollar of value.
You already know this. So does your valuation.
Recurring revenue
worth more than
one-time revenue
Profitable revenue
worth more than
subsidized revenue
Predictable revenue
worth more than
lumpy revenue
Revenue with a moat
worth more than
revenue that stops with the ad budget
Most leadership teams still keep score with revenue alone. They celebrate the big quarter. They hire more salespeople, spend more on marketing, add more services. Then the valuation comes back smaller than the top line suggested.
That distance is the Revenue-to-Value Gap. It is not a sales problem or a marketing problem.
It's an operating system problem.
Three moves close the gap.
RevGrowth OS is the growth operating system for mid-market CEOs and private-equity leaders. It builds the sustainable growth infrastructure that turns revenue into enterprise value.
01· Map It
RevGrowth Architecture
Sets the strategy, category point of view, and language that make your revenue more defensible.
02· Measure It
RevGrowth Benchmark
Scores your company on all four layers, then compares you with more than 200 companies. You see which levers move enterprise value fastest.
03· Move It
RevGrowth Engine
Builds the operating rhythm, metrics, and accountability that keep the gap closed long after the engagement ends.
The result is growth that compounds into enterprise value.
The benchmark shows the spread.
68x
Top-quartile companies average 38.6% annual revenue growth. Bottom-quartile companies average 5.7%. Same 25 drivers, scored the same way.1
Modeled potential
20-40%
Annual growth potential in revenue, profit, and enterprise value, identified by our compounding model from a few strategic 1% improvements across nine revenue drivers.
Growth Opportunities Identified
20-30
The typical company identifies and quantifies 20-30 unique growth opportunities each time they run the RevGrowth Benchmark. What they choose to implement is up to them and their unique goals and circumstances.
- RevGrowth Benchmark dataset, 200+ companies. Average annual revenue growth by benchmark score quartile.
- Modeled potential from the RevGrowth compounding model across nine revenue drivers. Not a guarantee of results.
- Client engagement, US operations of an aesthetics business, measured over 18 months.
Built for leaders who already grow.
You are not looking for more revenue at any price. You want revenue that is worth more.
Revenue is the number you report. Enterprise value is the number you keep.
CEOs & CFOs
A company worth more per dollar of revenue than its competitors.
Private Equity Investors
Value creation you can measure, company by company, across the portfolio.
Leadership Teams
A measurable operating system, not another strategy deck.
Thirty years of growth strategy, now an operating system.
Russ Holder · Founder, RevGrowth OS
Russ Holder has spent 30 years in growth strategy. He founded TriFecta Marketing in 1996 and led it until 2018, when he founded RevGrowth OS. He has written five books, published by Business Excellence Press between 2010 and 2016.
200+
Years in growth strategy
5
Published books
200+
Companies benchmarked
Start with the RevGrowth Score.
The RevGrowth Score is a free self-assessment. It shows where your revenue builds enterprise value, where it does not, and which moves would close the gap fastest. From there, you choose your path.
Free · Self-assessment
RevGrowth Simulation
A working session that runs your numbers through the RevGrowth Benchmark and shows you the size of the prize.
Free · One Hour
RevGrowth Installation
Day one runs the full RevGrowth Benchmark. Day two builds your RevGrowth Engine from the results.
2 Days
RevGrowth Co-Pilot
Ongoing support and regular re-benchmarking to keep the system running and the gap closing.
Ongoing · Optional
The next step to close the Revenue-to-Value Gap.
Schedule your free RevGrowth Simulation.
