RevGrowth Provenance · Growth Diligence for Private Equity
A claim you cannot point to is not evidence. It's a slide.
RevGrowth Provenance is the documented chain of custody on your growth number.
The same benchmark, scored against the same 200-plus company dataset, at every point where the growth number changes hands or gets re-priced. One instrument, three timestamps.
Pre-Close · Hold · Exit
The RevGrowth Benchmark reveals the causes of growth stalls and plateaus before they can damage your growth trajectory.
200+
Mid-market companies in the benchmark data set.
6.8x
Top-quartile companies outgrow the bottom quartile
3
Timestamps: pre-close, hold, pre-exit.
1
Instrument, every portfolio company.
The question standard diligence does not ask.
Private equity diligence is exhaustive by design. Quality of earnings. Customer concentration. Contract terms. Legal, tax, IT. Each with its own workstream and advisor.
By the time a deal closes, a sponsor usually knows more about the target than the target's own board does.
And almost none of it answers the one question that determines whether the growth number in the CIM survives the transaction.
Is this growth a system, or is it a person?
Founder-led and family-owned mid-market companies, a large share of PE deal flow in industrial and B2B sectors, very often grow through heroics. A founder's personal relationships. A single rainmaker's book of business. Pricing logic and key-account judgment that live entirely in someone's head.
From inside a management presentation, that reads as commitment and hustle. From a diligence seat, it should read as the opposite. A growth number with a single point of failure, and a transaction is precisely the event most likely to remove the person it was running through.
RevGrowth OS exists to answer that question with a number instead of a hunch, at the three moments in a deal where the answer actually changes what you do next.
A claim you cannot point to is not evidence. It is a slide.
The record that makes it evidence is what we call RevGrowth Provenance.
Documented growth infrastructure. Chain of custody included.
In any market where two otherwise identical assets trade at very different prices, art, watches, real estate, the difference is often paperwork. An asset with a documented, verifiable history commands a premium over an identical one without it, because the buyer is not taking the seller's word for what they are getting.
Growth infrastructure works the same way. Almost nobody treats it that way yet.
Not
A diligence exhibit built once and filed.
Not
A value-creation deck rebuilt from scratch for the board.
Instead
The record that survives the sale. One instrument, three timestamps.
The documented chain of custody on your growth number.
One instrument. Three points in the deal lifecycle.
Nothing gets rebuilt between phases. The baseline you score at close is the baseline you are still measuring against on day 1,000.
Phase 01: Pre-Close
Before the deal.
RevGrowth Benchmark
Growth diligence run as its own workstream. The same rigor a quality-of-earnings review applies to the financials, now applied to growth.
- Is this growth a system, or a person?
- Specific gaps, quantified as dollars.
- A measured baseline for the 100-day plan.
Phase 02: Hold Period
During the hold.
RevGrowth Architecture + Engine
One shared blueprint for the leadership team. One governed cadence, sustained by RevGrowth Co-Pilot, that keeps it running.
- CEO, CFO, CRO see the same gaps.
- Owner and date on every initiative.
- Re-benchmarked, board-ready, every cycle.
Phase 03: Pre-Exit
Approaching exit.
Value Expansion
Enterprise Value = EBITDA x Multiple
Hand the next buyer the instrumentation instead of a growth story.
- An exit-ready growth exhibit for the CIM.
- The heroics question, pre-answered.
- Quartile movement across the hold, proven.
Growth compounds with proximity to the architecture.
Top-quartile companies grow roughly seven times faster than bottom-quartile companies in the same dataset. Not talent, not luck. Proximity to the Architecture, measured.
That spread is not a rounding error in a deck. It is large enough to change a deal's underwriting.
Frequently selling into the same markets, sometimes with a weaker product.
It is the same spread whether you are the one measuring a target before you sign or the one being measured by the next buyer's diligence team.
Three seats. One read.
Seat 01
Deal partners and principals
An underwriting-grade read on whether a target's growth is a system or a person, before you sign, not eighteen months in.
Seat 02
Operating partners and value-creation teams
One instrument, run the same way across every portfolio company, so quarterly reviews compare apples to apples instead of each portco's own story.
Seat 03
Portfolio company CEOs and CFOs
A shared blueprint the whole leadership team and the board can see the same gaps on, and a cadence that keeps the plan in front of the people accountable for it.
One Caveat
Same as everywhere else in this system. It is not for sponsors looking for validation. RevGrowth Provenance tells a target, or a portfolio company, exactly where it stands, including the parts that do not help the deal thesis.
This is an instrument, not a replacement.
RevGrowth OS does not replace quality of earnings, legal diligence, or the rest of a standard process. It sits alongside them, closing the one gap almost none of them cover. Whether the growth number you are underwriting is an asset that will still be producing eighteen months from now, or a number a specific person happened to be producing right up until the day you bought it.
It is also not a one-time diligence exhibit. That is exactly the failure mode Provenance exists to fix. The instrument you score a target on at close is the same one your value-creation team re-runs annually. That is the only way “we improved growth infrastructure during the hold” becomes a provable sentence instead of a claim in a sell-side deck.
17 use cases for RevGrowth Provenance
Your operating partners know what good looks like. What they lack is a way to prove where a company stands before the debate starts, and a way to compare two companies without relitigating both from scratch.
Benchmark first. Argue second. The argument gets much shorter.
Questions sponsors ask first.
How is this different from commercial due diligence?
Commercial diligence assesses the market. RevGrowth Benchmark assesses the company’s ability to capture it, scored against companies of comparable size and model.
Does the management team resist it?
The score is objective and the comparison set is peers, not an ideal. Most teams engage with it because it finally makes the growth conversation specific.
What do you need from us to start?
The Simulation runs on the company’s own data in a single hour. No preparation, no data room, no cost.
Can this run pre-close?
Yes, with target cooperation. With management access, the full Benchmark runs as it would post-close.
Without that access, the scoring is limited to what the data room and customer conversations support — a directional read on the growth engine rather than a complete position. We will tell you which drivers we could not score.
Run one company through it. Decide from there.
The RevGrowth Simulation is a one-hour working session using a portfolio company's own data.
Bring one company, or a target you are underwriting now. In an hour you will see where its growth engine scores, where it sits against peers, and what the gap is worth.
If it earns a second conversation, we will have one. If it doesn't, you have spent an hour.
One hour · Your data · Zero cost
