The RevGrowth Benchmark
You can't manage what you've never measured.
You have dashboards for operations, finance, and quality. The RevGrowth Benchmark is the instrument panel for the one system that pays for all of them: growth.
Scores across the 4 Non-Negotiables, 11 Critical Factors, and 37 Drivers of sustained growth — benchmarked against 200+ mid-market companies. Exactly where you stand. Exactly what to fix first.
One hour. Your data. Zero cost.
The RevGrowth Benchmark reveals the causes of growth stalls and plateaus before they can damage your growth trajectory.
The RevGrowth Benchmark
Revenue is up, or it's down. That much you know.
What you can't answer:
So planning becomes opinion. The loudest voice in the room sets next year's priorities, and the company runs on tribal knowledge instead of instruments.
None of this means the company is broken. It means growth is the one system nobody ever instrumented.
The higher a company’s RevGrowth Benchmark score, the faster it grows.
What It Is
A diagnostic system for your entire revenue engine.
The Benchmark scores how well your company creates revenue and converts it into enterprise value — every capability, measured against 200+ benchmarked companies.
Most companies have pieces of a growth strategy. Few have a measurable system. The Benchmark replaces opinion with a scored, comparative view of your growth engine: where you're strong, where you're vulnerable, and where the next stage of growth will come from.
What It Measures
What It Is
4 Non-Negotiables. 11 Critical Factors. 37 Drivers.
Three decades of growth work and 200+ company benchmarks reduce to a clear hierarchy.
At the top, the 4 Non-Negotiables — the conditions no company sustains growth without: a Strategic Foundation, Revenue Drivers, an Agility and Resilience Engine, and Strategic Clarity, Commercial Effectiveness, Operational Alignment, and Organizational Agility. reduce to a clear hierarchy.
4
Non-Negotiables
The conditions no company sustains growth without — Strategic Clarity, Commercial Effectiveness, Operational Alignment, Organizational Agility.
11
Critical Factors
Acquisition, retention, transaction value, adaptability, resilience, and more.
37
Growth Drivers
Pipeline, conversion, win rates, pricing, brand, team structure, process. The full revenue system, not a slice of it.
Why It Works
Growth isn't one big lever. It's 37 small ones, pulled in the right sequence.
You can't fix what you can't see — and most growth problems are invisible until they become expensive. You don't need a heroic fix. You need to know which small fixes to make, in which order. That's what the RevGrowth Benchmark tells you.
Instead of "I think we need more pipeline," you get: "Your conversion rate is 32% below benchmark — closing that gap is worth $X in annual revenue."
Small, high-leverage gains across 37 drivers stack into significant revenue, margin, and enterprise value growth.
CEO, CFO, CRO, and CS leaders finally see the same system, the same gaps, and the same priorities.
A scorecard you can run the company on.
Stalls don't announce themselves. They hide inside quarters that still look fine. How many of these signs do you recognize?
Revenue may be rising - but it's larger orders from a few hero accounts. New client acquisition has quietly flattened. Loyalty is masking a stalled engine.
A slow slide in head-to-head wins means the market is starting to see you as a commodity. Strategic deals are turning into price shootouts.
Reps hit quota — with discounts, rebates, and over-servicing. Revenue climbs while gross margin quietly compresses, starving your next stage of growth.
Success lives in a few veterans' relationships and instincts. If one leaves and their territory collapses, you don't have a growth system. You have hostages.
Rapid pivots, new tools, scattered segments, no cohesive framework. Grasping for quick fixes is what a stalled core model looks like from the outside.
More spend, more trade shows, more headcount - same qualified pipeline. It now takes brute force to produce last year's results.
Four steps. Two days of your time.
Sustained, profitable growth is statistically one of the hardest problems in the mid-market. The research is blunt:
of S&P 1500 companies grow at 2X their industry average for five straight years (Prophet)
of businesses grow by 5.5% or more for 10 consecutive years (Bain & Company)
of companies achieve consistent year-over-year growth for 5+ years. (McKinsey & Co)
of growth stalls are preventable with better strategic planning. (Stall Points - Corporate Execute Board
Who It's For
Our clients aren't broken.
They're already successful companies — often among the strongest performers in their markets — who want to raise the bar. The Benchmark isn't a rescue. It's the instrument well-run companies use to find the next gear.
Built for leadership teams of mid-market industrial and B2B companies — manufacturers, distributors, and services firms between $10M and $500M in revenue — who are done funding growth plans built on instinct.
No defined stages, no exit criteria — so every rep runs their own process. Forecasts become fiction, not from carelessness, but because "qualified" means something different to everyone.
Marketing is paid on leads, sales on bookings, success on retention. Everyone optimizes their own metric — so the handoffs between teams, where revenue is actually won or lost, belong to no one.
Turn strategy, innovation, brand, and leadership into measurable, repeatable strengths that compound into lasting advantages.
Most companies only compare themselves to their own past. When last quarter is your only reference point, you can't tell whether a 20% win rate is excellent or alarming - so teams mistake activities for progress.
Most companies only compare themselves to their own past. When last quarter is your only reference point, you can't tell whether a 20% win rate is excellent or alarming - so teams mistake activities for progress.
One caveat: it's not for companies looking for validation. If you want a report that confirms what you already believe, this isn't it. The Benchmark tells you where you actually stand — including the parts you'd rather not hear.
Our clients aren't broken.
You don’t need to have a full time ecommerce business to earn a little extra money through your website. You don’t even need to be there all the time. You don’t need to have a full time ecommerce business to earn a little extra money through your website. You don’t even need to be there all the time.
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You don’t need to have a full time ecommerce business to earn a little extra money through your website. You don’t even need to be there all the time. You don’t need to have a full time ecommerce business to earn a little extra money through your website. You don’t even need to be there all the time.
The higher a company scores, the faster it grows.
Evidence from 200+ benchmarked companies.
When you compare average benchmark scores and growth rates...
2.8X
2nd Quartile companies outgrow 1st Quartile companies
4.6X
3rd Quartile companies outgrow 1st Quartile companies
6.3X
4th Quartile companies outgrow 1st Quartile companies
Diagnose. Build. Compound.
The Benchmark is the diagnostic engine of the RevGrowth OS. It tells you where you stand and what to fix first.
01
RevGrowth Benchmark
1 HOUR - NO COST
A working session where we run your data through the RevGrowth Benchmark and reveal your exact growth potential - before you spend a dollar.
02
RevGrowth Architecture
2 DAYS - HIGH INTENSITY
Day 1 benchmarks your growth strategy. Day 2
builds your data-driven growth engine — the sequenced plan that compounds
results.
03
RevGrowth Engine
ONGOING - OPTIONAL
Continuous benchmarking, planning, and implementation support to keep you progressing and your growth engine tuned — as much or as little as you need.
Discover your growth potential - in one hour.
The RevGrowth Simulation is a 60-minute working session using your actual numbers. You'll see the RevGrowth Operating System applied to your business, your market, and your growth goals — and walk away with a first read on your growth potential. Before you commit to anything.
A working session with your data. Not a sales pitch.