RevGrowth Assurance
Plans decay.
Systems compound.
RevGrowth Assurance is for clients of the RevGrowth Catalyst, and serves as the governance layer that keeps your growth action plan running after the intensive ends: reviewed monthly, re-prioritized quarterly, re-benchmarked annually.
You left the RevGrowth Catalyst with a plan built on your own data and your quartile position on 25 drivers. Assurance is what makes that plan still true in twelve months.
Quarterly terms. Annual re-benchmark included.
The RevGrowth Benchmark reveals the causes of growth stalls and plateaus before they can damage your growth trajectory.
The plan was right. Nobody ran it.
Ninety days after a strategy intensive, most companies are still on plan. At six months, two initiatives have quietly stalled. At nine, the scorecard hasn't been updated in a quarter and nobody has noticed. At twelve, the plan is a document.
Nothing dramatic happened. No one made a bad decision. Urgent work replaced important work, one week at a time, and the compounding never started.
Day 90
Still on plan.
Day 180
Two initiatives stall.
Day 270
The scorecard goes stale.
Day 365
The plan is a document.
Execution doesn't fail loudly.
Every failure mode below is quiet, gradual, and individually reasonable. That's why they're dangerous: no single one triggers a response.
Priority drift
New initiatives get added. None get removed.
Cadence collapse
The operating review moves once, then twice, then off the calendar.
Scorecard decay
KPIs stop being updated because nobody's decision depends on them.
Ownership blur
Initiatives have sponsors but no single accountable name.
Alignment erosion
Sales, marketing, and ops each optimize locally. The system doesn't.
Urgency substitution
The quarter's biggest fire consumes the quarter's biggest opportunity.
None of these are strategy problems. All of them kill strategy.
What RevGrowth Assurance Is
The cadence, not the strategy.
Assurance doesn't rewrite your plan. The plan is right. You built it against your own benchmark data over two days with your leadership team in the room.
Assurance is the operating rhythm that makes the plan happen: a structured monthly review, a quarterly governance session, an annual re-benchmark, and a strategic partner on call between them.
You don't need more strategy. You need someone whose only job is making sure the strategy still runs in month nine.
RevGrowth Assurance at a glance
Monthly
Operating review
90 min
Quarterly
Governance session
Half day
Annually
Full re-benchmark
25 drivers
Ongoing
Advisory access
As needed
Four cadences. One system.
Each cadence corrects a different failure mode, at the interval that failure mode operates on.
01 / Monthly
Monthly Operating Review
Ninety minutes with your leadership team. Initiative progress against plan, scorecard movement, and the roadblocks that need a decision this month rather than next quarter. The purpose is not reporting. It's removing whatever is blocking the two initiatives that matter most.
Corrects: cadence collapse, ownership blur
02 / Quarterly
Quarterly Governance Session
A half day to reset. We review benchmark movement, re-prioritize the roadmap against what actually happened, retire initiatives that are no longer the highest-ROI use of your capacity, and re-align the leadership team on the next 90 days.
Corrects: priority drift, alignment erosion
03 / Annually
Annual Re-Benchmark
A half day to reset. We review benchmark movement, re-prioritize the roadmap against what actually happened, retire initiatives that are no longer the highest-ROI use of your capacity, and re-align the leadership team on the next 90 days.
Corrects: scorecard decay
04 / Ongoing
Ongoing Advisory Access
Pricing decisions, key hires, a major customer at risk, an acquisition on the table. The calls that fall between cadences and can't wait for the next quarterly.
Corrects: urgency substitution
Discipline isn't a personality trait. It's a calendar.
Proof, Not Progress Reports
Every other engagement asks you to feel better. Yours has to move a quartile.
The annual re-benchmark is what separates Assurance from advisory retainers. Most ongoing engagements measure themselves by activity: meetings held, decks delivered, initiatives launched.
You already have a baseline. You know your quartile on all 25 drivers on the day you finished the Catalyst. Twelve months later, we run the same instrument against the same 200+ company dataset and show you the delta.
Some drivers will have moved. Some won't. The ones that didn't become the next year's priorities.
Four cadences. One system.
Each cadence corrects a different failure mode, at the interval that failure mode operates on.
Q1
The cadence sticks
The monthly review happens four times, not twice. Two stalled initiatives get unstalled. Your leadership team stops re-litigating priorities in every meeting because the priorities are written down and reviewed on a schedule.
Q2
Decisions get faster
Ownership is unambiguous. The scorecard is current, so decisions get made from data rather than from whoever spoke last. Cross-functional friction surfaces in the review instead of in the hallway.
Q3
Compounding becomes visible
Improvements from Q1 start showing up in pipeline quality, win rate, or margin, depending on which drivers you prioritized. This is the first quarter where the plan is generating rather than absorbing.
Q4
The instrument comes back out
The re-benchmark. Quartile movement on 25 drivers, a scored delta, and next year's priorities selected from the drivers that didn't move.
Corrects: scorecard decay
Four quarters is the shortest, honest interval for a growth system. Anything faster is a project, not an engine.
A minimum 10:1 return. Or we keep working.
If your Assurance engagement doesn't produce at least ten dollars of measurable value for every dollar you spend with us, we continue working at no additional fee until it does.
The return is measured against the drivers and targets you set in the Catalyst, agreed in writing before the engagement starts, not negotiated after.
The reason this offer is rare is that measurement is rare. You cannot guarantee a return you have no instrument to score.
Quarterly terms. Cancel at any quarterly boundry.
Assurance isn't for everyone who finishes the RevGrowth Catalyst.
Enroll if...
Don't enroll if...
Enroll if...
Assurance is designed to end. The cadence, the scorecard, and the review structure are built to be run by your team. We run them first so your team learns them by doing, not by reading a manual. Most engagements hand off within two to three years.
The goal is a growth engine that doesn't need us. Assurance is how you get there, not a reason to stay.
The third component.
The RevGrowth Operating System has three components. Assurance is the one that makes the first two compound.
01 - Measure It
RevGrowth Benchmark
Your position on 37 drivers against 204 mid-market companies.
02 - Build It
RevGrowth Architecture
The two-day Catalyst that converts the diagnosis into a prioritized growth action plan.
03 - Grow It
RevGrowth Engine
Assurance. The governance layer that runs the plan, corrects it quarterly, and re-measures it annually.
The first two tell you what to do. The third is why it gets done.
Your plan is 12 months from being a document.
Or twelve months from being a quartile of measurable movement. The difference is whether anyone runs it.
Quarterly terms. Annual re-benchmark included. Cancel at any quarter boundary.